THE CHALLENGE
The brand had bones — but not the heartbeat. Their original logo and materials felt like remnants of a different era: scattered, stylistically confused, and not quite speaking to their audience anymore. They needed a fresh visual identity that felt intentional, modern, and unmistakably theirs. The challenge was to breathe new life into the brand — tightening the visuals, refining the tone, and creating a toolkit (logo, mood board, brand colors, type system, and business cards) that could carry the brand forward.
CLIENT: WILLOW BOTANICAL SKINCARE MY ROLE: BRANDING SPECIALIST
THE SOLUTION
The rebrand began with a deeper dive into the brand’s personality and values. From there, a refined logo was developed—clean, minimal, and rooted in organic shapes—to anchor the visual identity. A warm, earthy mood board set the tone, inspiring a custom color palette and typography system that felt both intentional and effortless. Brand guidelines were created to ensure consistency across every touchpoint, and new business cards brought it all to life in print.
