THE CHALLENGE

With the launch of a new luxury location on the horizon, Milk & Moon needed a digital presence that matched the elevated experience they were bringing to market. While their brand had traction, the existing website wasn’t optimized to reflect their evolving identity or support high-end customer acquisition. They needed more than a refresh — they needed a strategic overhaul that communicated value, reinforced trust, and delivered a seamless, design-forward user journey to match their growing footprint in the wellness space.

CLIENT: MILK & MOON WELLENSS SPA

THE SOLUTION

I overhauled the digital experience from the ground up — restructuring the site architecture, refining the visual language, and infusing the brand’s voice with clarity and calm authority. The design leaned into soft motion, curated color, and clean typography to evoke trust and sophistication. Messaging was sharpened to cut through the clutter and speak directly to the modern wellness consumer. Every click, scroll, and swipe was built to feel intentional.